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Creating Your Own Referral Network

July 26, 2013 0 Comments

Hidcote Manor Garden (NT)One of the most profitable advanced networking techniques is to create your own networking group specifically aimed at generating business between your ideal referral partners.

Once you have fined tuned your networking skills investing more of your precious time in growing your network may not make sense.  Yes, when you start out in business you have to spend time getting to know the other group members but if the group is overly general most people you meet will not be prospective clients what you hope for is that they will  readily refer work to you.

Selecting the people to form part of your group does take some thought, time and energy however if you have been diligent about collecting business cards and contacts from your usual networking activity it should not be too difficult to get started.

For instance if you are a family lawyer focus on those businesses that clients turn to in the maelstrom of a divorce. It’s a win win – you get to help your clients and build relationships with people who can act as a source of referrals to you. Brainstorm possible group members. Start with those people you recommend and who already refer business to you

Group members could include:

  • Accountant
  • Financial planner
  • Stockbroker
  • Insurance broker
  • Estate agent (buying, selling and rental properties)
  • Removal Team
  • Locksmith
  • Mediator
  • Life coach
  • Psychologist (for clients and children)
  • Bank representative
  • Personal style consultant

Once you have your list seize the initiative arrange 1 : 1 meetings to get to know them better and as time progresses arrange a meeting where you can all met each other and exchange ideas as to how you can work collaboratively to increase the referral pool.

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